Newsletters are a great way to keep in touch with your followers and keep them interested in what you’re doing. But getting them into people’s inboxes can be tricky, especially with spam filters and Gmail’s Promotions tab. To make sure your newsletter gets to the right people, you need to send it in a way that avoids these problems. In this blog post, we’ll look at why it’s important to keep newsletters simple and I’ll give you some tips to stop them being marked as spam or ending up in the Promotions tab.

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Why Simple Newsletters Matter:

Sending simple newsletters is key to getting past spam filters and Gmail’s Promotions tab. Most email services, including Gmail, use clever systems to sort and filter emails. These systems often see emails with lots of images, links, and sales language as spam or promotional content. By keeping your newsletter simple and straightforward, you can avoid setting off these filters and make sure your message gets to the main inbox.

Tips to Avoid Spam Filters and Gmail’s Promotions Tab:

1 – Keep the formatting simple:

Choose a simple text or basic HTML format for your newsletter. Don’t use too much styling, images, and links, as these can set off spam filters. Instead, focus on giving clear and to-the-point information.

2 – Make the subject line clear and to the point:

Use a simple and relevant subject line that accurately reflects the content of your newsletter. Avoid using spam-like phrases, all caps, or too much punctuation, as these can set off spam filters.

3 – Make your emails personal:

Include the recipient’s name in the email greeting or subject line to show that your newsletter is meant for them. Making your newsletter personal can help it get past spam filters and seem more genuine to the recipient.

4 – Make sure your emails are authentic:

Use authentication protocols like Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) to show that your emails are genuine and reduce the chance of being marked as spam.

5 – Keep your mailing list up to date:

Regularly update your mailing list by removing bounced emails, unsubscribed users, and inactive addresses. A clean mailing list improves your sender reputation and reduces the chances of being marked as spam.

6 – Send emails from a consistent address:

Use a consistent β€˜From’ address to build trust and credibility with your recipients. Changing the sender address often can make people suspicious and set off spam filters.

7 – Test your newsletter:

Use email testing tools like Mail Tester or GlockApps to check your newsletter before sending it. These tools can help you spot potential problems that may cause your email to be marked as spam or promotional content.

8 – Encourage interaction:

Ask recipients to add your sender address to their contacts or whitelist your domain. This can help make sure your future newsletters get past spam filters and reach the main inbox.

9 – Keep an eye on your sender reputation:

Monitor your sender reputation using tools like Google Postmaster Tools or Sender Score. A good sender reputation increases the chance of your emails being delivered to the main inbox.

To Sum Up

Creating a simple newsletter is key to avoiding spam filters and Gmail’s Promotions tab. By following the tips in this blog post, you can increase the chances of your newsletter getting to the right people and successfully engaging with them. Remember that simplicity, personalisation, and consistent communication are key to building trust and making sure your messages arrive in the main inbox.