Book Review: Content Design by Sarah Winters

“Content Design” by Sarah Winters is a concise and well-presented guide to creating effective and user-friendly content for websites and apps. As a freelance digital designer transitioning from web design to content design, I found this book to be an invaluable resource. The formatting and structure of the book are reminiscent of the Content Design London website, the agency run by Sarah Winter. The book is easy to navigate, and the information is presented in a clear and engaging manner, making it difficult not to soak up the knowledge within its pages.

Freelance Web Designer Harrogate - content design by sarah winters for shopify

One of the key takeaways from the book is that content should answer a question. People visit websites or use apps to have their questions answered, and the content should be designed to address those queries effectively. This concept is at the core of the content design approach advocated by Winters.

The book covers the basics of web writing and outlines the psychology behind effective content presentation. It emphasises the importance of understanding the needs of users and creating content that respects their time and attention. This user-centric approach is a crucial aspect of content design and is a theme that runs throughout the book.

Content design by Sarah Winters

Another notable aspect of the book is its focus on collaboration. Content design is not the sole responsibility of a single individual but rather a collective effort involving subject experts, CEOs, graphic designers, and press offices. This collaborative approach ensures that the content is well-informed, engaging, and effective in meeting the needs of users.

In addition to these key aspects, “Content Design” also provides valuable insights into the importance of readability and legibility in web content. The book highlights the need for clear and simple language, as well as the importance of formatting and design elements that contribute to a seamless and enjoyable reading experience. This includes the use of appropriate font sizes, line lengths, and spacing to ensure that the content is easy on the eyes and facilitates a smooth reading experience.

Furthermore, the book underscores the significance of comprehension in web content. It emphasises the need for content to be easily understood by users, as this is crucial for effective communication and user satisfaction. This can be achieved through the use of clear and concise language, as well as the appropriate use of visuals and other design elements to support the content’s meaning and message. All of these pointers have been used in the building of my own content design website,


In conclusion, “Content Design” by Sarah Winters is a must-read for anyone looking to create user-friendly and effective content for websites and apps. The book’s concise and well-presented format makes it an easy and enjoyable read, while its focus on answering user questions and fostering collaboration ensures that the content created following its guidance will be both valuable and respectful of users’ needs.