Summary: Accessibility ensures content is usable by everyone, including those with disabilities, enhancing inclusivity, user experience, SEO, and legal compliance through clear language, structure, and tools like Userway.

Freelance Web Designer Harrogate - Creating accessible content 1

Understanding accessibility

Accessibility means designing content so that everyone, including people with disabilities, can access and engage with it. This involves considering various types of disabilities, including visual, auditory, physical, and cognitive impairments. By prioritising accessibility, we create a more inclusive environment that respects and values diversity.

Tips for creating accessible content

  1. Use clear and simple language

    • Write in plain English.
    • Avoid jargon and technical terms. If necessary, explain them briefly.
    • Keep sentences and paragraphs short to enhance readability.
  2. Structure your content

    • Use headings and subheadings to organise content.
    • Employ bullet points and numbered lists for easy scanning.
    • Ensure a logical flow to help readers navigate the content effortlessly.
  3. Choose accessible fonts and colours

    • Use sans-serif fonts like Arial or Verdana for better readability.
    • Ensure sufficient contrast between text and background. Tools like the WebAIM Contrast Checker can help.
    • Avoid using colour alone to convey information.
  4. Provide alternative text for images

    • Describe images with concise alternative text (alt text) so screen readers can interpret them.
    • Ensure alt text is descriptive but not overly detailed.
  5. Create accessible multimedia

    • Provide captions and transcripts for videos and audio content.
    • Use descriptive titles and summaries for multimedia elements.
  6. Ensure keyboard accessibility

    • Design websites and content that can be navigated using a keyboard.
    • Avoid relying solely on mouse interactions.
  7. Test with assistive technologies

    • Regularly test your content with screen readers, magnifiers, and other assistive technologies.
    • Consider user feedback to identify and fix accessibility issues.
  8. Utilise accessibility tools and widgets

    • Employ tools like Userway’s widget, which enhances website accessibility by providing features like contrast adjustments, text enlargement, and screen readers.
    • Regularly update and maintain these tools to ensure they meet current accessibility standards.

Tech solutions for accessibility

One effective tech solution is Userway’s widget. This tool offers several features to improve accessibility, including:

  • Contrast adjustments: Allows users to change the contrast of the website to improve readability.
  • Text enlargement: Enables users to enlarge text for better visibility.
  • Screen reader: Provides auditory descriptions of on-screen elements.
  • Navigation aids: Enhances keyboard navigation to assist users who cannot use a mouse.

Userway’s widget is easy to integrate into your website and can significantly enhance its accessibility. By offering these customisable options, you empower users to tailor their browsing experience to their needs.

The benefits of accessible content

Creating accessible content not only benefits people with disabilities but also enhances the user experience for everyone. Here are some key benefits:

  • Broader audience reach: By making content accessible, you ensure that a wider audience can engage with your content, including people with disabilities, elderly individuals, and non-native speakers.
  • Improved SEO: Accessible websites often perform better in search engine rankings, as they follow best practices recommended by search engines like Google.
  • Enhanced user experience: Accessibility features, such as clear navigation and readable fonts, improve the overall user experience for all visitors.
  • Legal compliance: Many countries have laws and regulations requiring digital accessibility. By adhering to these standards, you reduce the risk of legal issues.


Creating accessible content for diverse audiences is not just a legal obligation but a moral one. By following these tips and utilising tools like Userway’s widget, you can make your content more inclusive and engaging for everyone. Remember, accessibility is an ongoing process, and regular testing and updates are essential to maintain high standards. By prioritising accessibility, you demonstrate a commitment to inclusivity and ensure that everyone can enjoy and benefit from your content.

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