The challenge: how do you learn from the best without losing yourself in theory?
For many designers, whether just starting out or well into their careers, the design world can feel a little overwhelming. Inspiration is everywhere, but real insight is harder to come by. How do you learn from someone who has truly made a mark, without getting buried in jargon or overly polished advice?
That is where “Draplin Design Co.: Pretty Much Everything” by Aaron James Draplin comes in. It is not just a portfolio or a how-to guide. It is a refreshingly honest, beautifully put-together retrospective from one of the most recognisable voices in design.
The solution: a warm, visual, and honest look at a life in design
Aaron Draplin is a graphic designer with serious credentials. He has worked with the likes of Ford Motors, Esquire magazine, and even the Obama administration. But this book is not a celebration of fame. It is a heartfelt, very human account of his life, career, and design philosophy.
Pretty Much Everything is exactly what it promises: a collection that blends Draplin’s work, process, and personal stories into one deeply satisfying read.
What makes this book stand out?
- An honest, personal narrative: Draplin shares his journey, from growing up in Detroit, to moving out west, to building a successful design career. These stories give readers a real look at what drives him: his love of design, his values, and his approach to life.
- Visually rich and delightful: With embossed covers full of colourful logos, and pages packed with work ranging from Field Notes designs to snowboard graphics, the book is a visual treat. It is clearly made with care, and it shows.
- Design wisdom without the ego: Draplin speaks plainly about successes, mistakes, clients, pricing, and everything in between. It is reassuring to know that even after nearly three decades in the industry, he is still figuring some things out too.
- A resource and a companion: More than just inspiration, this book offers practical takeaways for any designer. From the technical to the emotional, Draplin reflects on what he has learned, and how he keeps going.
Why it is worth owning
- Offers a behind-the-scenes look at major design projects
- Combines personal insight with professional advice
- Full of charm, humour, and warmth
- Designed with real attention to detail
- Useful for students, professionals, and anyone in between
Final thoughts: a refreshing, insightful read
Pretty Much Everything feels like sitting down with Aaron Draplin over a strong coffee, talking about life, work, and what it all means. It is funny, moving, beautifully put together, and full of lessons that do not preach. They simply show what is possible.
If you work in design or branding, or you are just curious about how creativity and hard work come together, this is a book well worth adding to your collection.
