Exploring the World of Logo Design: Insights from Drew A Designer

As a freelance logo designer in Yorkshire, I understand that crafting the perfect logo is both an art and a science. While there’s no fixed formula for generating logo design ideas, my experience has led me to develop a few strategies that consistently yield creative and effective results.
Freelance Web Designer Harrogate - logo design blog in harrogate north yorkshire

Key Principles of Great Logo Design

For a logo to be truly effective, it should embody these five characteristics:

  • Simplicity: A simple design ensures easy recognition and allows the logo to be versatile and memorable. Think of iconic logos like Nike or Apple – their simplicity is their strength.
  • Memorability: Your logo should leave a lasting impression. This is often achieved through the simplicity of design and the strategic use of colour, which plays a crucial role in brand recognition.
  • Appropriateness: The design must resonate with your target audience and be fitting for your business sector. What works for a children’s brand won’t suit a corporate law firm.
  • Versatility: A great logo works across various mediums and applications. It should be effective at any size and adaptable to both colour and black and white formats.
  • Timelessness: Avoid following fleeting design trends. Your logo should stand the test of time, maintaining its relevance and effectiveness for years to come.
  • Developing Logo Ideas: A Structured Approach

To create a logo that truly represents a brand, I follow a structured approach:

  • Clear Direction: Start with a comprehensive logo design brief to understand the business, its competition, and its audience.
  • Discover the Right Aesthetic: Each business has a unique ‘feel’ and aesthetic. Use mood boards and visual research to explore and define this aesthetic.
  • Sketching Ideas: Begin on paper. Sketching allows for freedom and creativity, helping to bring the best ideas to the forefront.
  • Word and Picture Mapping: These techniques help in brainstorming and visualising concepts related to the business. They are great tools for generating unique and relevant ideas.
  • Storytelling: Look for opportunities within the brief to tell a visual story that aligns with the brand’s narrative.
  • Combat Creative Block: Creative blocks are common. Take breaks, seek inspiration from everyday life, and trust the process.


By applying these principles and techniques, I strive to create logos that not only capture the essence of a brand but also make a lasting impact in the market.