As a client, your role in the logo design process is crucial. Your feedback guides the designer, helping them refine their work to meet your vision. But how can you provide effective feedback that fosters creativity and collaboration, rather than confusion and frustration? Here are some tips.

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Be Specific and Honest

When providing feedback, it’s essential to be specific. Saying “I don’t like it” doesn’t give the designer any direction for revisions. Instead, try to pinpoint how it doesn’t meet the brief. Is it the colour scheme? The font? The overall style? The more specific you can be, the easier it will be for the designer to make changes that align with your vision.

Honesty is also key. If there’s something about the design that is left of the brief, say so. But remember to be respectful and professional in your communication. Your designer is a professional who is working hard to bring your vision to life, so constructive criticism is always more effective than blunt negativity.

Avoid Jargon

While it’s important to be specific, try to avoid using design jargon unless you’re sure the designer will understand what you mean. Instead, use plain, easy-to-understand language to describe your thoughts and ideas. For example, instead of saying “the logo needs more contrast,” you might say “the logo needs more difference between the light and dark areas.”

Provide Context

Remember, your logo is just one part of your brand identity. It needs to work in harmony with your other branding elements, like your website, business cards, and marketing materials. So, when giving feedback, consider how the logo will fit into your overall brand. If you think the logo doesn’t align with your brand identity, let the designer know.

Be Realistic

While it’s important to have high expectations for your logo, it’s also important to be realistic. A logo can’t tell your entire business story or convey every aspect of your brand identity. It’s just one piece of the puzzle. So, when giving feedback, focus on the key elements that you want your logo to communicate


Giving feedback to your logo designer is an art. It requires honesty, specificity, and a clear understanding of your brand. But when done right, your feedback can guide your designer towards creating a logo that perfectly represents your brand.

Remember, a logo is more than just a pretty picture. It’s a visual representation of your brand, and it plays a crucial role in how your business is perceived. So, take the time to give thoughtful, constructive feedback. Your brand will thank you for it.

And if you’re looking for a professional logo designer in Yorkshire, don’t hesitate to get in touch. I’d be delighted to help bring your vision to life.

Remember, the key to a successful design project is open, honest communication. So, let’s start the conversation today.