Summary: Adobe’s new cloud policy uses user images for AI training without compensation, sparking controversy among photographers and artists.

Adobe, a cornerstone in the creative industry, has recently announced a significant change in its cloud storage policy.

This new directive stipulates that all images stored by clients in Adobe’s cloud storage will be used for AI training purposes. The change has sparked a heated debate within the creative community, particularly among photographers and artists who feel that their work is being exploited without compensation.

Adobe's Cloud Storage Rule Change: A Controversial Move

The new Adobe policy: What it means

Adobe’s new policy is straightforward yet controversial: any image uploaded to Adobe’s cloud storage will be automatically included in datasets used for training Adobe’s AI algorithms. This decision is part of Adobe’s broader strategy to enhance its AI capabilities, aiming to improve tools like Adobe Sensei, which powers features across their suite of products.

The implications for creators

The implications of this policy are profound. Photographers, designers, and artists rely heavily on Adobe’s tools and cloud storage for their day-to-day work. However, the idea that their creative outputs will be used without explicit consent or compensation has caused a backlash. The core concerns can be summarised as follows:

  • Lack of Compensation: Creators are not being paid for their contributions. Their images, which often require significant time, effort, and skill to produce, are being used to train AI algorithms that Adobe profits from.
  • Intellectual Property Rights: Many artists view this policy as a violation of their intellectual property rights. They argue that their images are their creations and should not be used without explicit permission.
  • Transparency and Consent: The policy has been criticised for its lack of transparency. Users were not adequately informed about this change, and many feel that their consent was neither sought nor obtained in a fair manner.

The ethical dilemma

At the heart of this controversy lies an ethical dilemma. On one side, Adobe aims to advance its AI technology, which can bring significant benefits to users by automating mundane tasks and enhancing creative capabilities. On the other side, the methods used to achieve these advancements—utilising user-generated content without compensation—raise serious ethical questions.

  • Respect for Creative Labour: Artists and photographers invest substantial resources into their work. Using their creations without acknowledgment or payment undermines the value of their labour.
  • Transparency in Policy Changes: Users should be fully informed and given a choice regarding how their data is used. Implementing such significant changes without clear communication and consent can erode trust.

The legal landscape

The legal aspects of Adobe’s new policy are also contentious. Intellectual property laws are designed to protect creators’ rights, ensuring they retain control over their work and receive fair compensation. Adobe’s policy, however, seems to tread a fine line, raising questions about its legality.

  • Copyright Infringement: By using images without explicit permission, Adobe risks infringing on creators’ copyrights. This could lead to legal challenges from users who feel their rights have been violated.
  • Terms of Service: Adobe might argue that users agree to such terms when they sign up. However, the fairness and clarity of these terms are debatable. Are users truly aware of what they are consenting to?

The industry reaction

The reaction from the creative industry has been swift and vocal. Many artists have taken to social media to express their discontent, with some even calling for a boycott of Adobe products. Professional associations and advocacy groups are also weighing in, urging Adobe to reconsider its policy.

  • Artist Communities: Online forums and social media platforms are abuzz with discussions about the implications of this policy. Many creators are looking for alternative tools and storage solutions that respect their rights.
  • Professional Organisations: Groups representing photographers and artists are lobbying Adobe to reverse or amend the policy, advocating for fair compensation and greater transparency.

Alternatives and Solutions

While Adobe’s intentions to improve its AI tools are understandable, the execution of this policy change has been problematic. Here are some suggestions for a more balanced approach:

  • Opt-In/Opt-Out Options: Allow users to choose whether their images can be used for AI training. This respects their autonomy and ensures only willing participants contribute to AI development.
  • Fair Compensation: Implement a system where creators are compensated for their contributions. This could be a royalty system or a one-time payment for the use of their images.
  • Transparent Communication: Clearly inform users about any changes in terms of service and obtain explicit consent. Transparency builds trust and ensures users feel respected and valued.


Adobe’s new cloud storage policy has ignited a critical discussion about the balance between technological advancement and respect for creative labour. While AI has the potential to revolutionise the creative industry, it is essential that the rights and contributions of artists and photographers are not overlooked. Moving forward, Adobe must consider the ethical and legal implications of its policies, ensuring that innovation does not come at the expense of fairness and respect for the creative community.

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