Freelance Web Designer Harrogate - wag walk woof 1

Wag Walk Woof – Your Dog Walker in Harrogate

Wag Walk Woof is a Dog walking business in Harrogate, North Yorkshire – Kathryn needed a usable website that would look great on all devices.

I admit my heart was in this because Kathryn is my wife – she loves to walk dogs and she is kept busy by the clients accessing her website.

Freelance Web Designer Harrogate - wag walk woof logo full colour rgb
Freelance Web Designer Harrogate - wag walk woof logo full colour rgb


  • User Research
  • Visual Design
  • UX Engineer
  • Front End Developer.

Time Line

Nov 28th ’19

Tasks & Deliverables

  • Testing
  • Iteration
  • Competitor Analysis
  • Journey Map
  • Task Flows
  • Interaction Map
  • Interactive Prototype
  • Wire Map
  • Build
  • Deploy

Project Brief

Kathryn was starting out as a dog walker in a crowded market – she needed a website to set her stall out and find people’s dogs to walk. There needed to be clear navigation and her prices needed to be up on the site. Having her prices up on the site would stop tire kickers, people will know what she does and how much she charges by the time they get in contact.

tools of UX

I built this site all in browser – relying on User research and feedback from the owner. Because we live together I could just call her through when she was not working and approve or disregard a touch.

We decided on large text and with a focus on mobile usability. A lot of the users of the site could have impoverished vision. Kathryn caters for shy dogs, dogs that might be with elderly clientele. She only walks one ‘family’ of dogs at a time so we needed to install trust and put the owner at ease.

Designing Solutions

My aim was to provide an intuitive, frictionless viewing process. I needed to make it obvious where the prices Kathryn charged were and I needed plain points of contact. I needed a functioning, clear menu.

Next Steps

Having written this summary I have ideas of how to improve the site – CTA Buttons more legible and a better contact form experience. A THANK YOU Page for getting in contact and improved SEO.

But, I was pushed for time and this is very much a Lean UX Build – I am constantly updating and improving the site, so by the time this post has been read it will have changed.


I enjoyed this build – I was pretty much left to my own devices for it, with in put from Kathryn.

Would I do anything different? Well, there is plenty of time to change things but I am happy with its present incarnation. Web design is an on-going process; I will be there, editing the site as and when I am needed.

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