Tips for an Creative person’s website!
As an artist or illustrator, having an online portfolio is essential to showcase your work and attract potential clients. However, simply creating a website and uploading your artwork is not enough to make your portfolio stand out. In this post, we will discuss some best practices for creating an engaging and effective online portfolio.
Keep it simple and easy to navigate
Your portfolio website should have a simple and easy-to-use design that allows visitors to quickly find and view your artwork. Use a clean and minimalistic layout with a consistent colour scheme and typography. Avoid cluttering the website with too many elements that could distract the user from the artwork.
Use high-quality images
Make sure to upload high-quality images of your artwork. Use a high-resolution camera to capture your work or scan it at a high resolution. This will ensure that your artwork looks sharp and detailed on any device.
Show your best work first
Your portfolio website should showcase your best work right away. Feature your strongest pieces on the homepage or the first page of your portfolio. This will grab the attention of visitors and entice them to explore more of your artwork.
Organise your work into categories
Categorise your artwork to make it easier for visitors to navigate your portfolio. Use clear and descriptive categories such as “illustration,” “painting,” or “graphic design.” This will help visitors find specific types of artwork and make it easier for them to view your work.
Include a brief artist statement
Include a brief artist statement on your portfolio website to introduce yourself and your work. This will give visitors a sense of your artistic style and approach. Keep it concise and focused on your artwork.
Use social media to promote your work
Use social media to promote your artwork and drive traffic to your portfolio website. Share your work on Instagram, Twitter, and Facebook to reach a wider audience. Include a link to your portfolio website in your social media profiles and posts.
Update your portfolio regularly
Update your portfolio regularly with new and fresh artwork. This will show visitors that you are actively creating and developing your artistic style. Regular updates will also keep your website relevant and engaging for visitors.
Examples of successful artist portfolios
Now that we’ve discussed some best practices for creating an online portfolio, let’s take a look at some examples of successful artist portfolios:
- Pedro Pegenaute (https://www.pedropegenaute.es)
Pedro Pegenaute’s portfolio website features a clean and minimalistic design that focuses on their artwork. The homepage features a bold work, with clear and descriptive categories for visitors to navigate her portfolio.
- Anna Lilleengen (http://annalilleengen.com/)
Anna Lilleengen’s portfolio website features a playful and muted design that reflects his artistic style. The homepage features a statement of her artwork, with clear categories for visitors to explore. Anna’s artist statement is a prominently featured on the homepage.
- Backhouse.WTF (https://backhouse.wtf/)
My portfolio website features a simple and elegant design that highlights my prints for sale as well as broadcasted media. The homepage features a bold image and the menu has clear categories for visitors to explore. My artist statement is also prominently featured on the homepage.
In conclusion, an effective online portfolio should showcase your best work and be easy to navigate. Use high-quality images and categorise your artwork to make it easier for visitors to find what they’re looking for. Include a brief artist statement and use social media to promote your work. Finally, update your portfolio regularly to keep it fresh and engaging for visitors.
Andrew Backhouse, a skilled independent designer based in Harrogate, North Yorkshire, assists small and medium-sized enterprises, well-established brands, and dedicated creative professionals with their website design needs. Have a look at his portfolio and reach out for collaboration.