Tabula rasa: a clean slate. I am ceasing operations as TreeBark Design and moving to a more slimline, streamed down version of freelancing. I was getting restless with the bloated behemoth that TreeBark Design had become – after all, it was my first venture as a freelancer and I was still very much finding my feet.
So, I have reverted back to my birth-name: Andy (Andrew) Backhouse – the site is called Andy Backhouse Design. It is a WordPress build with a heavy nod towards the aesthetics of Melbourne, Australia’s, @Kolber. The portfolio is sublime on both the mobile version and the desktop version – I am chuffed to bits with that.
The background, called ‘Subtle Concrete’, was found as a royalty free .png from the Subtle Patterns site – I really recommend people check out the Subtle Patterns site as there are a lot of excellent free resources.
But why? What was the crux of leaving TreeBark behind? Well, to be honest, I did not want to associate with the bloated monster it had become (it had a shop!). In tech terms it was Photoshop and I am relaunching Sketch app. It has become a mockery of everything that I stood for as a designer – I am all clean and simple and TreeBark was … well … frumpy.
This new version of my design wing is a lot more light weight and flexible. I was getting worried that with the state of UI today there was a gradual homogenisation of the internet. Check out the recent backlash as Web-Brutalism and a fetish for 90’s web nostalgia – with this move, I am trying to bring my designs in line with the present.
So then, a Tabula Rasa – a completely blank slate. I have only imported a few of the works I had on TreeBark (TreeBark …. sounds like an extra in The Matrix).
Sign Up For My Sporadic, Whiney eNews
There is an unsubscribe option in each email footer!
10 Questions to Ask That Will Help You Create a Lead-Generating Website. Pop in your details and I will personally email you the best 10 Questions!