Safe Identification Solutions

I was asked to redesign a brochure website that quickly blossomed in to a full-blown eCommerce solution.

About the project

Safe Identity is a UK based provider of secure identification systems: access control, card printing, accreditation tools and more. They needed a website that could hold a complex range of products and services without feeling like a dozen brochures stapled together.

1st December 2023

Safe Identity Solutions website on a laptop, showing a page of service information

What the brief was

Build the site on WordPress with WooCommerce, so it could handle product categories and a point of sale alongside the usual pages. The brief covered a wide spread of services: identity and access control systems, card management and printing, cloud based accreditation and digital ID tools, and custom RFID and identification technology built around what each client actually needs.

What I did

I worked closely with Safe Identity to translate decades of technical experience into something a visitor could actually follow. The site needed to present a wide range of services clearly, so people could find the right solution and get support, rather than getting lost in technical detail before they had a chance to see what mattered to them.

I structured the site so visitors have clear paths to shop products, look through case studies and get in touch. The responsive design keeps things simple, so people can understand fairly complex systems without feeling overwhelmed by them.

WooCommerce gave Safe Identity a proper shop alongside the rest of the site: product categories, a point of sale, and the usual structure of pages and content, working together rather than feeling like two separate sites stuck side by side.

Where it stands now

The site is live and covers the full range of what Safe Identity offers, from access control through to card printing and RFID tracking. It gives the company a single, professional home for a business that has been doing this for decades.

What I want you to take away

If your agency has a client with a complicated product range and a real shop to run alongside it, that is the kind of WooCommerce build I take on for white label work too.

Safe Identity Solutions website on a laptop, showing the shop with ID card printers and supplies
Safe Identity Solutions website on a laptop, showing a page of text below a banner photo
Safe Identity Solutions website on a laptop, showing service boxes and blue call-to-action panels

eCommerce Websites Built in Harrogate, North Yorkshire

This project is one example of the eCommerce websites I build with WordPress and WooCommerce. A good online shop makes buying easy, from the first product page to the final click at checkout. You can read more about my eCommerce services or tell me about your project.