eCommerce Solution as an Artist

I am a part-time artist, relying on my website to find prospective galleries and sales. I needed an eCommerce solution, an eCommerce platform designed for artists, I needed access to features that make it easy to showcase my work, manage orders and payments, and track sales. I also needed something that benefits from built-in marketing tools and integrations with popular social media platforms, making it easier than ever to promote my work and engage with your audience and prospective galleries.

Freelance Web Designer Harrogate - notion avatar 1680498193452
Freelance Web Designer Harrogate - notion avatar 1680498193452


Full Stack Design & Development.

Time Line

August 2020

Tasks & Deliverables

  • Testing
  • Iteration
  • Competitor Analysis
  • Journey Map
  • Task Flows
  • Interaction Map
  • Interactive Prototype
  • Wire Map
  • Build
  • Deploy
  • eCommerce Solution

Project Brief

As an artist, selling my collages and other artworks online can be a great way to expand my reach and connect with new customers. An eCommerce solution tailored for artists makes this process simple and efficient by providing you with everything you need to set up and run an online store.

One of the biggest advantages of using an eCommerce solution tailored by myself, for myself, is that it streamlines all aspects of my digital process, leaving me more time to focus on creating my art. With secure payment processing and automatic order fulfilment, I won’t have to worry about the logistics of running an online shop. Instead, I can devote my energy to producing high-quality pieces that will impress collectors around the world.

There is also a neat way of navigating the website, with full page menus as well as further, enhanced accessibility options. In fact, with every website I make I offer the integration of a widget to help people access the website.

tools of UX

Building my website in WordPress was a challenge at first – the freedom granted was daunting.

To accomplish my goal, I designed template a child theme, doing most of the work with CCS and HTML Code in my web browser.

It took some trial and error to get things just right, but eventually I achieved customised elements like fonts, colours and images and they matched my vision perfectly.

There were occasional frustrations along the way ā€“ such as when my site broke unexpectedly or when certain plugins refused to function properly ā€“ but these obstacles only served to motivate me further. I continued my research on the web, learning as I went along and implementing what I had learnt on my Artist website – it has become a bit of a showpiece, a trophy if you would.

tools of UX

Designing Solutions

An online portfolio is essential for any artist to showcase their work and gain exposure in the digital world. It serves as a virtual gallery where artists can display their art, share their story, and connect with potential clients or buyers.

A well-designed portfolio can help artists build credibility, establish a brand identity, and reach a wider audience beyond their local community. Moreover, having an online presence through a portfolio allows artists to be more accessible than ever before, making it easier for collectors and galleries to discover new talent. Ultimately, an effective online portfolio provides endless opportunities for artists to grow their career and engage with fans and admirers from all over the globe.

I also needed a solution that would allow direct B2C sales. I needed a surefire process that would enable me to not worry about the mechanics of the site, but to have something that just worked and had minimal overheads.

Next Steps

An artist, my website is a constantly evolving platform for showcasing my work, connecting with collectors, and engaging in the artistic community. It serves as both a portfolio of past works and a space to preview upcoming projects. As such, it requires frequent updates to ensure it remains relevant and fresh.

Additionally, new technology, design trends, and user preferences emerge over time, requiring websites to adapt to stay current. This results in multiple versions or iterations, each improving upon its predecessor while reflecting the growth and evolution of the artist.

I need to be on the bleeding edge of design to be taken seriously as a contemporary artist.


In the end, Iā€™m proud of what I accomplished and grateful for the opportunity to learn something completely new. Thanks to my efforts, anyone interested in viewing or purchasing my artwork now has an easily accessible online portal to browse my collections and place orders directly through the site.