A Logo Design For Harrogate Community Radio.
Harrogate Community Radio is a not-for-profit aiming to give everyone in Harrogate a broadcasting voice.
They are an internet only broadcast that can be picked up on anything with an internet connection. Everything from Phones to Alexas and other smart speakers.
What Is Harrogate Community Radio About?
Harrogate Community Radio (HCR) is a grassroots movement that hopes to give everyone a chance to broadcast on their station – they are a democratic organisation who do not want top-down management.
It is the sort of radio station where everyone with a music axe to grind gets to do so – the programming is wildly eclectic and Harrogate is all the better for it. Where else will you hear ’50s crooners and then Moroccan Hip-Hop, Free Jazz and then Shoegaze.
The Designing Of Harrogate Community Radio’s Logo?
I wanted to hint at community cohesion – there was a draft using the colours of the political parties, it may be seen publicly, if you really search – but the radio station decided to change colour scheme so that the could palette being used is a very “Yorkshire” set of colours.
Research was done to find the most common colours and hues in a range of favoured stock photography of the Yorkshire Dales and of Harrogate – the colour palette was whittled from there.
The three circles, interlinked show that, despite there being an odd number, they co-exist despite their oddness.
The text is Ariel Rounded so that it has zero sharp edges.