Julian Varley

Julian Varley is described as a bespoke electrician; he works on the types of builds that you see on the television programme, Grand Designs. He is qualified and I designed his logo, too.

Freelance Web Designer Harrogate - julian varley logo mark full colour rgb 1
Freelance Web Designer Harrogate - julian varley logo mark full colour rgb 1


Julian wanted a website that would beautifully showcase his passion for design, and since he saw that I was rated one of the best web designers in town, he entrusted me with creating it without any specific guidelines or constraints.

Time Line

May 2022

Tasks & Deliverables

  • Testing
  • Researching competitors
  • Liaising online and in person
  • Gathering feedback by email
  • Exploring contemporary web design
  • Delivering a visually stunning website

Project Brief

Julian found me through Three Best Rated for ’22.

Julian Varley is an exceptional electrician who specialises in working on unique and customised projects, often featured on popular television shows such as Grand Designs. His extensive expertise and dedication to quality work have earned him a reputation for excellence among clients and colleagues alike.

In addition to his impressive technical skills, Julian has also collaborated with professionals from various industries, allowing him to bring creative vision into each project. As a testament to his versatility and professionalism, he has worked closely with several high-profile architectural firms, providing innovative solutions for complex designs.

With over a decade of experience in the electrical trade industry, Julian’s passion remains unwavering. He continues to stay up-to-date with emerging technologies and trends by attending training courses, seminars, and exhibitions around the world. This commitment allows him to deliver cutting-edge solutions tailored to every client’s specific needs while maintaining a focus on sustainability and efficiency.

Julian needed a website that matched these credentials and one that showed him in a good light.

Freelance Web Designer Harrogate - julian sep 23 2
Freelance Web Designer Harrogate - julian varley logo mark full colour rgb

For this project, I utilised a client-focused approach by working closely in communication with the site owner, Julian, throughout the entire development process. Since his schedule involved frequent job commitments, our communication primarily occurred through online channels, allowing us to stay in touch and gather feedback as needed.

As the lead designer, I had full creative control over the build, but also received valuable input and guidance from Julian along the way. This collaborative approach ensured that we could create a visually appealing and functional site that met both our goals and expectations.

The end result is a fully responsive WordPress website that showcases the business’s services and offerings while providing users with easy navigation and a seamless browsing experience. To ensure continued support and security for the site, Julian opted for a maintenance package which grants me access to perform necessary updates, protect against potential threats, and regularly backup its contents. By taking these proactive measures, we can help prevent any technical issues or data loss incidents down the road. Overall, it has been an exciting opportunity to work alongside Julian and bring his vision for his business into reality.

Designing Solutions

Julian required a professional website that served as a virtual representation of his business and improved his online visibility. As a result, we created a sleek and modern design tailored specifically for Julian’s needs. The project aim was to enhance his brand image, attract potential clients, and showcase his services effectively.

Key Features & Challenges: During the development phase, we faced several challenges, such as ensuring fast page load times and optimising images without sacrificing visual appeal. Additionally, since SEO plays a vital role in a company’s online success, we made sure to incorporate best practices throughout the design process to improve search engine rankings for relevant keywords.

Next Steps

To meet these objectives, we employed various strategies, including using responsive design techniques, simplifying navigation, creating engaging visual elements, implementing structured data markup, and leveraging social media integration. This allowed us to develop a user-friendly interface that appealed to both humans and search engines alike.


After launching the website, we monitored its performance closely through analytics tools like Fathom Analytics, Search Console, and Ahrefs. Our efforts paid off when we saw improvements in key metrics such as bounce rate, average session duration, and organic traffic growth. In order to maintain momentum and ensure continued success, we recommended regular content updates and technical support via our maintenance service plan. Moving forward, we will continue working together to refine the website based on changing market trends and user feedback.

In conclusion, our partnership resulted in a high-quality website that met all specified requirements while exceeding expectations in terms of functionality, accessibility, and overall user experience. By balancing aesthetics and optimisation principles, we were able to create an exceptional digital solution.