Pin Cushion Blog

I have a very talented friend who needed an online HQ for her sewing journal – Karen needed a way of documenting what she has been sewing, sharing it along the way and, hopefully, motivating herself to experiment beyond what she was used to.


Visual Design

Time Line

March 2020

Tasks & Deliverables

  • Testing
  • Journey Map
  • Task Flows
  • Interaction Map
  • Interactive Prototype
  • Build
  • Deploy

Project Overview

Karen asked me to design a blog so she could share her sewing adventure. It was not a money making exercise for her – she wanted to write about her passion and share her progression along the way. A templated build was out of the question and a Content Management System was needed – it was a Blog after all. So, I made a custom built WordPress build for her.

Researching Blogging

I have a personal blog, myself. If anyone Googles “Funny Little Man, Harrogate” they will come across Ijo Pona, my blog. I am not the type of person who can dance as if nobody is watching – but, that is how I blog. I write for my own self. And, this is why Karen wanted a Blog – an extension of Life’s adventure without judgement. So, I set to task.
Visiting existing Blogs that were direct and indirect competition (if it was a competition) enabled me to get a firm grasp of what was needed for a social blog that was not profit driven.

Defining The Problem

This was, and always will be, a website ‘for fun.’ There is no financial gain to be made from this site. I approached this build with an enquiring mind – I needed to enable Karen’s friends to subscribe to the site and also for them to clearly read the posts – it needed to be an image led blog and there needed to be a commenting system on the posts.
post its scaled

Design Problems

WordPress is the CMS (Content Management System) that allows some pretty high customisations. I went with this CMS.

The biggest obstacle was training Karen up on using the Blog on Lock Down, when we were not allowed to meet. I made a series of videos that walked her through the processes needed. These videos sit on an Intranet in the cloud. The rest… well, I was happy.

Designing Solutions

I then began sketching and iterating on possible solutions for the particular web pages I was to build for the site. I began by determining the high level navigation for the site in very rough sketches and building wireframes. This was all bounced via Karen as I built in the browser – I used a staging site to get the build approved.

pin cushion 1

Home Page & Menu

The Home page has the majority of the posts on it – the hidden posts are accessible through the menu if you go to the ARCHIVE page. The menu is present across all of the pages and has a handy search facility.

pin cushion 2

A Post

It is a blog – there are posts on it – this is the meat of the site. Highly shareable content that Karen is passionate about – all with a Global footer that has Karen’s social media links, a subscribe button and social share functions embedded on it.

pin cushion 3

About Page

The blog is an extension of Karens public persona – I use mine to improve my writing skills and Karen uses hers to write about sewing and share her passion. I included an ABOUT Page so that people could read a bit about Karen, yet she could keep some of her anonymity.

Next Steps

More time for training would have been a good idea – I keep on going to make videos to help Karen. But, the pandemic got in the way and Karen is managing magnificently. She has taken to Blogging like a duck to water and she has found a public to speak to on it.


I was given free reign on this – it was great!

More builds like this, please!

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