Logo Design

A picture speaks a thousand words. Consider McDonald’s’ golden arches, Apple’s half-bitten fruit or Nike’s swoosh: every successful brand has a strong, striking image. To me, however, it’s about more than just a pretty picture, it’s about creating an immediately distinctive corporate identity that sets your brand apart. This is logo design.

Imagine your brand as a living breathing person, how would they sound? Streetwise or intellectual? Cool and corporate or warm and emotional? There’s no universal answer only what is true to your brand. Identifying what that truth is, is the first step in being consistent in the presentation of your brand. Remember that voice and that character whenever you need to talk from the perspective of your brand. I can help you define this and the way to put it across best.

Summing Up Your Brand

The ultimate purpose of a Logo Design is to project a particular image of a company to its customers. Ultimately, a good corporate identity is there to assist that company in fulfilling its business objectives. I really understand brands, which enables me to create corporate identities for businesses. These completely embody the businesses and resonate with those businesses’ customers.

Even if your company has been established over a lengthy period of time and already has a strong corporate identity, I can still help. An effective corporate identity should regularly evolve in accordance with changes in the company’s business objectives. I can help a business ensure that its corporate identity can regularly evolve in such a manner; we can, for example, work with the company’s existing design elements and develop them to match its evolving brand.


If you think that your business is suffering from an identity crisis and needs to be put back on track, my corporate identity services can establish how your company’s identity should subsequently develop. Because I can help you to achieve the consistent and professional corporate identity that you have always wanted for your business.

Here at Andrew Backhouse Design, I know that there are many aspects of good corporate identity and I have drawn on that expertise to help many companies establish their own branding. A strong visual identity stops your business appearing generic & anonymous. It should exist across your site and not just in your logo.

Want to learn more about our Logo Design service? Click here to get in touch.

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If you have a project in mind, I
would love to hear from you.

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