Website audit.
Not sure why your website isn't working as hard as it should? I look at what's working, what's not, and what to fix first. Every recommendation is grounded in usability research and real user behaviour, not guesswork - and prioritised by impact, effort, and what matters most to your business.
This is for you if you want to:
- improve conversions (leads, sales, sign-ups)
- fix usability and accessibility issues
- reduce bounce rates and frustration
- improve clarity, trust and findability
- support a rebrand or redesign
I look at your site from the perspective of your users, your business goals, and measurable standards like WCAG and Nielsen Norman Group usability principles.
What you get
1. User experience and usability
I assess how real users experience your site - navigation, clarity, task flow, errors, cognitive load and interaction problems. These insights draw on NN/g research into usability heuristics and reading behaviour.
2. Content and messaging clarity
Can people understand what you offer in seconds? I evaluate headlines, calls to action, labels, page structure and content hierarchy.
3. Accessibility compliance
I check accessibility basics aligned with WCAG 2.1 and WCAG 2.2 guidelines -perceptibility, operability, understandability and robust code.
4. Performance and technical health
I look at loading speed, mobile experience, broken links, images, errors, and technical issues that affect visibility and conversions.
5. Search visibility
I highlight on-page SEO issues that affect your visibility in search, such as title tags, meta descriptions and content structure.
6. Prioritised roadmap
Each issue is scored (impact and effort). You get a clear list of what to fix first, what to plan, and what to monitor.
Who I work with.
I work with a wide range of clients across multiple industry sectors including startups, growing businesses and busy agencies who need an extra pair of hands. We work with clients across Yorkshire including Harrogate, Leeds, York, Ripon, Ilkley, Otley and Northallerton.
Startups
Are you an ambitious startup? Let’s chat about how I can help you get your venture off the ground.
Small businesses
Need help levelling up your website and digital strategy? Let’s jump on a call and see how I can help.
Agencies
Need a reliable freelance website partner to deliver your client projects during busy times? Book a call!
Deliverables include:
- structured audit report (PDF / Google Doc)
- issues categorised by priority
- clear examples and screenshots
- recommended next steps
- brief video summary (optional)
How the audit works
Step 1 - Book a call
I will clarify your goals and scope. You tell me your priorities, audiences and performance targets.
Step 2 - Data review
I analyse analytics, user behaviour data (if available), UX patterns, and content structure.
Step 3 - Expert review
I perform a heuristic review and accessibility checks, grounded in evidence-based usability and reading research.
Step 4 - Write up and handover
I deliver a clear report with practical recommendations and a prioritised plan you can act on.
Step 5 - Walkthrough
I talk you through the findings, explain the reasoning, and answer questions.
Why this matters
Research from the Nielsen Norman Group shows that:
- people scan content first and read only what’s useful
- clarity and structure dramatically improve user trust
- usability problems increase frustration and drop-off
- simple language improves conversions
A frictionless experience is not optional. It drives engagement, leads and long-term value.
Who this is right for
This audit suits:
- established businesses seeking clarity on performance
- organisations planning a redesign or restructure
- sites with high bounce rates or low conversions
- teams without internal UX expertise
It’s ideal if you want concrete, evidence-based advice - not vague suggestions.
Pricing and availability
Light audit
£350 to £450
A focused review of up to eight pages. You get a written report with clear, prioritised recommendations you can act on straight away.
Good for sole traders, micro-businesses, and charities who want an honest picture of where their site stands.
What's included:
- Up to eight pages reviewed
- Design, usability, and content checks
- Written report with prioritised actions
Full audit
£650 to £850
A thorough review of your whole site, up to 20 pages. You get a written report, a prioritised action plan, and a video walkthrough of the findings so nothing gets lost in translation.
Good for small businesses that want to understand what's holding their site back and how to fix it.
What's included:
- Up to 20 pages reviewed
- Design, accessibility, SEO, performance, and content
- Prioritised action plan with clear next steps
- Video walkthrough of findings
Audit and consult
£650 to £1,200
Everything in the full audit, plus a one-hour video call to go through the findings together. We talk through what matters most, answer your questions, and make sure you leave with a clear plan.
Good for business owners who manage their own site and want to understand the work, not just hand it over.
What's included:
- Up to 20 pages reviewed
- Design, accessibility, SEO, performance, and content
- Prioritised action plan with clear next steps
- Video walkthrough of findings
- One-hour video call