Audience Analysis & Internal Audits involves engaging with Statistics – I will analysis of your past Social Media engagement for the Social Media Audit. With this, I can see which social media channels are the most effective and which channels you will need to prioritise. This could actually involve you applying the bulk of your energy on outlets that you had not thought about.
‘Competitor Audits’ allow you to see which of your competitor’s social media channels are out-competing with yours, so you can streamline and make your efforts more worthwhile. A Social Media Audit can be summarised as –
What is your company adding via social media now vs. what you want your company to be adding on social media
Once you have conducted a Social Media Audit you will be able to set achievable goals for your Social Media Strategy. A unified Social Media presence will improve website traffic and increase your return on investment.