However, with correctly implemented Social Media Management (through Social Media Auditing) this can be turned around. So, what is a Social Media Management & Social Media Strategy? Simply put, it is how a company will incorporate Social Media into its business. A Social Media Strategy that is in line with the core values of your business can help your business:
A good social media strategy provides clarity and guidance on the proposed objectives and hoped for outcomes. It also helps with adherence to an over-arching policy across your organisation.
Social Media Training For Business
I can provide professional social media marketing training to businesses of all sizes who want to learn how to master social media within their digital marketing strategy.
I will train you and your business advanced techniques for getting more followers fast and effectively through smart advertising and targeted marketing.
This service is excellent for companies that already have full-time marketers within their team who might not have enough knowledge about how to make an ROI from their digital marketing plan or for new businesses wanting to get it right from the start.
Believe us when we say there is so much more to learn about social media than selfies and salesy “buy now” posts.
Social Media Audit
As a good Social Media Manager, I start with a Social Media Audit. If employed by you, I can conduct a Social Media Audit to see how effective your existing Social Media is. This includes understanding audience behaviour, competitors and trends. A Social Media Audit Involves, Audience Analysis, Internal Audit & Competitor Audit.
Audience Analysis & Internal Audits involves engaging with Statistics – I will analysis of your past Social Media engagement for the Social Media Audit. With this, I can see which social media channels are the most effective and which channels you will need to prioritise. This could actually involve you applying the bulk of your energy on outlets that you had not thought about.
‘Competitor Audits’ allow you to see which of your competitor’s social media channels are out-competing with yours, so you can streamline and make your efforts more worthwhile.
A Social Media Audit can be summarised as – What is your company adding via social media now vs. what you want your company to be adding on social media.
Once you have conducted a Social Media Audit you will be able to set achievable goals for your Social Media Strategy. A unified Social Media presence will improve website traffic and increase your return on investment.
Social Media Management Company
One of the most important things about working with a Social Media Marketing company is the fact that you’ll have access to a wide range of knowledge across multiple different Social Media Networks. It’s extremely important to know the differences between each of the networks so that your brand and its advertisements can be shown to the best types of people.