Social Media For Retail: The Best Times To Post

If you’re creating content for social media at any scale, especially social media for retail, you know that a key challenge is rising above the noise and getting eyes on your posts. As social media algorithms increasingly move away from the reverse chronological timelines of the past and towards relevance-based curation, social media marketers must continually refine their tactics in creating high-quality content and maximising opportunities to earn engagement on your social media for retail.

social media for retail
Knowing when to post on every social platform is one important way to stay a step ahead and make sense of the content overload that seems to be occurring on many channels. Whether you want to use this data to find out the peak times to get more interactions with your campaigns, or you want to capitalise on quieter hours on social networks, you can align these insights with your own social media publishing calendar and start planning your posts with greater purpose.
social media for retail

Social Media For Retail: Best times to post on Facebook

  • Best times: Wednesday at 1 p.m. and Friday at 11 a.m.
  • Best days: Wednesday and Friday
  • Worst day: Sunday

It’s no surprise that consumer goods brands thrive online during weekdays, with consistent engagement periods from Wednesday through Friday, 10 a.m.–5 p.m. compared to lower engagement every day before 8 a.m. and after 5 p.m.

One of the keys to social success for retail and B2C companies is understanding what audiences actually want out of their experience with a brand. Use tools like social monitoring and listening to understand what kinds of content, from product showcases to inspirational posts to conversation starters, are resonating at these peak times.

social media for retail

Social Media For Retail: Best times to post on Instagram

  • Best times: Wednesday at 3 p.m.
  • Best day: Wednesday
  • Worst day: Sunday

Instagram’s visual-first nature has proven to be a perfect fit for showcasing and selling products of all types. There are also plenty of approaches brands can use to highlight their offerings, from influencer marketing strategies that provide lifestyle context to in-depth IGTV videos that help showcase every feature and selling point.

Retailers and consumer goods brands can cut through the noise and earn engagement at the peak times above, or target relatively safe times for engagement occurring Tuesday through Friday, 11 a.m.–3 p.m. Shopping behavior tapers off in the later evening, with the lowest engagement found every day before 5 a.m. and after 9 p.m.

social media for retail

Social Media For Retail: Best Time To Post On Twitter

  • Best times: Sunday at 11 a.m.
  • Best day: Sunday
  • Worst day: Monday 

Twitter is a key channel for social customer care, so it’s essential for consumer goods and retail brands to develop their strategy for managing and responding to incoming customer messages. Consumer goods brands need to be proactive as well as reactive on the platform, though–including promoting product, shouting out positive customer mentions, and maintaining an ongoing content calendar.

Maximise the value of the posts you schedule by planning around peak times on the network. In addition to the peak time we found during the week, the safest time for engagement happens on Sunday, 8 a.m.–5 p.m. Compared to consumer goods engagement on other platforms, weekends are the top days for Twitter, so make sure your team is ready to adjust coverage and schedule content accordingly.

It might be that your specific brand finds more success on off-peak times that are less crowded with similar posts from your industry.  Or, you might be catering to a very specific demographic that isn’t easy to pin down out of the wide range of data I have shown here.

Either way, you can dig into your own analytics with a tool like Sprout, HootSuite, Buffer or Later and start comparing how different types of posts from your calendar performed.

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