What Is SEO And How It Works

Everyone who has a website wants it to rank No1 on Google. So, they need good SEO. They need to know what is SEO and how it works. How do you get a website or a web page to rank high in the results page?

What Is SEO And How It Works?

What Is SEO And How It Works

SEO is an abbreviation of Search Engine Optimisation – it is the process and skill of getting your website or your webpage ready for, and best prepared for, being found high on the results page of Search Engine. Specifically Google (Google has an 80% Market Claim).

The quickest tip on this is for the website to have a Blog – even in 2021. I am not going to over-Nerd and talk about the merits of Long-Tail SEO but I will ask you what the results page (the SERP) looked like the last time you Googled a random question on the web.

The SERP was probably filled with people’s Blog Posts – so, you need to create the content to be found on the results page.

Some of my clients do not even call the act ‘Blogging’ but break it down to their own particular field of experience. So, when I am asked “What Is SEO And How It Works?” I say that you need to create the content on your website to get found for it on Google.

Seems pretty obvious. But, if you are a plumber in Manchester and your website does not mention sink unblocking then your will not be found for the Google search “Plumber who can unblock my sink in Manchester”.

Yes, there is the nerdy element of “What Is SEO And How It Works?” – such as Schema and Metadata, Citations and Backlinks. But, this is where I can help you out. If you need help with SEO then get in contact HERE – but if I have built you a blog on your work website then use it for the good of your site.

So, that is a brief summary of “What Is SEO And How It Works?” – I can help you with your SEO (Search Engine Optimisation) if you get in contact. A lot of small / medium sized businesses are aware that they need help with their SEO but they may not be aware that they can afford to out-source the chores, without the big Agency fees. This is where I come in – I am not a massive agency and I can help with your SEO. Find out more HERE.

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