Your Logo Design Brief

Your new logo starts right here!

Before you can create a design brief, you need to gain a good understanding of the business, its competition and its audience.

The questionnaire will only take 2-3 minutes to complete.

1The Business
2The Competition
3The Audience
4Personal Preference
A work email address or a personal email address will do.

I prefer to send a questionnaire to the client. Then if required, I will follow this up with a discussion to expand on anything where needed. The reason I choose to send a questionnaire over conducting an interview is because sometimes questions are difficult to answer on the spot. A questionnaire gives the client time to think, research and discuss topics to provide you with the information you need.

The design brief you’re helping me whittle is a document containing a set of instructions that outline the desired results of a project. There’s no set way of writing a design brief, but they will always share the same purpose… to set out a list of aims and objectives. This is so that you understand what you’re designing and why, and more importantly, so both me and you, the client, understand what the final outcome is intended to achieve.

Getting Approval

Once we have created a list of goals it’s really important that you, my client, checks and approves the Design Brief in writing before I proceed with any designs. This is so you are both working towards the same goals.

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