Freelance UX and UI designer in Yorkshire.

I start by learning about your goals and the people you want to reach. This helps me understand what your website needs to do and why it matters. I look at your current content, your competitors and any data you already have. I then turn this insight into simple ideas that can guide the rest of the project.

I shape these ideas into early design concepts that show how your site could look and work. Each concept is built around your aims, not a fixed style. This means your site feels like a natural fit for your brand. I share these early versions with you so we can agree on the best direction before I move forward.

I create a working prototype so you can see your site in action. This makes it easy to test layout, content and user journeys before anything goes live. I check how people move through the site, where they pause and what they miss. I then refine the design so it is clear, simple and ready to build.

I turn the approved prototype into a fully built website that works on all devices. I set up clear content, smooth navigation and fast loading times. I check everything before launch so the site looks good and works well from day one. You get a finished product that is ready for your audience and easy for you to update.

Good UX saves money. Clear journeys and intuitive interfaces reduce user errors, support requests, and internal rework. I design experiences that prevent problems before they reach customers or support teams.

I use research, testing, and real-world examples to support decisions. This might include user research, usability testing, analytics, or case studies. Evidence builds confidence and helps teams move forward with clarity.

I adapt how I present UX depending on who is in the room. That might mean focusing on return on investment for finance teams, performance and growth for marketing, or risk and reputation for senior leaders.

I define success early and measure progress throughout the work. This could include task success rates, user satisfaction, conversion data, or reduced support queries. Clear metrics keep projects focused and accountable.

Poor UX leads to lost sales, frustrated users, and damaged trust. I help teams understand these risks and address them early, before they become expensive or hard to fix

I use clear visuals to explain problems and solutions. Journey maps, flows, and simple charts help stakeholders quickly understand the impact of design decisions without wading through jargon.

I often recommend starting small. Phased work allows teams to see value early, reduce risk, and build confidence before making larger investments. Each stage delivers something useful and measurable.