Drop Leg Steppers
Drop Leg Steppers are a gigging reggae band in North Yorkshire. They needed a website to further their reach.
About the project
Dropleg Steppers are a vibrant roots reggae band performing across North Yorkshire. After outgrowing their original website, the band needed a redesign to better reflect their evolving identity, showcase new content, and engage their growing audience.
August 2016
Project Details
The original website, while effective initially, no longer represented the band’s ethos or aesthetic. Content had become outdated, navigation was cumbersome, and the site lacked integration with their latest media.
Additionally, the band members, though highly creative, required a streamlined and user-friendly system to manage their digital presence independently.
The integration of Tourbox (powered by Spotify) provides an automated gig listing feature, delivering cross-platform compatibility and substantial SEO benefits. Each page was thoughtfully optimised, successfully achieving a No. 1 position on the search engine results page at launch. To sustain this visibility and continue reaping SEO advantages, ongoing site maintenance is encouraged.
Stakeholders enthusiastically noted the enhanced visual appeal and user-friendliness. The updated content, intuitive navigation, and strategic SEO enhancements have strengthened Dropleg Steppers’ online presence, effectively aligning the digital experience with their dynamic live performances.
